Name
My mother called me today with a hilarious story about her friend that is starting up her own business. The friend is an animal lover and her idea is to do pet and house sitting in the area. The name that she came up with is Tail Time. I thought how dreadful! If she plans on selling this idea on the internet through ecommerce, she will have a large amount of hits on her site for all the wrong reasons. I firmly believe, as so do my college business professors, that having a good name is very important to your business.