Sales Business Letters

I have just gotten a new job in sales, but so far I am not doing that well. I know that a lot of the other salespeople send out sales business letters to try to generate more business, however, I am not quite sure how to write this kind of letter. Can anyone tell me where I can get some tips on how to do this? I think it would be especially helpful if I could see some examples of good and bad letters so I can get an idea of what tends to work the best and what isn’t as effective.

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