Text Message Marketing Works

I got curious on why a lot of people are using text message marketing as a marketing tool. I thought that it does not work. I receive a lot of messages each day, and I do not read them. I just erase them the moment I see that it is a marketing message. I asked one of my friends about it, and she told me that I should read the messages because it is where she gets amazing deals, discounts, and promotions. Now I know why it is an effective strategy. No wonder that so many people are counting on it for their marketing needs.